Please click on each link to read articles I’ve written about Hispanic marketing and advertising.

• “Out Of the Box”
  - Where you from?
  - Venezuela.
  - Minnesota? Funny, you don’t sound like you’re from Minnesota.
  - No… Venezuela. You know, in South America?
  One-beat pause. Startled look. Sound of brain reaching for something to say.
                                                                      read more...
  

  
  
• “Little Doggie, Big Mistakes”
  This is an excellent example of a well written ad that’s gone to the dogs in the translation. Quite a shame, considering that it would have only taken some attention to detail to make this ad shine by conveying the emotional punch it intended to communicate.
                                                                      read more...

ARTICLES, LINKS AND RELEVANT INFORMATION

Making Direct Marketing Work to Reach Hispanics.
http://digg.com/business_finance/article

A Few Words From the Master (English Language) Copywriter.
http://www.herschellgordonlewis.com

Excellent Online Translation Dictionary.
http://www.wordreference.com

The Perfect Place for All Your Translation Needs.
http://www.perfecttranslations.com

Web-based marketing has long been overlooked when it comes to reaching Latinos.
No more.
http://digg.com/business_finance/article